Good Company Tenets


December 27, 2020

Do we need a set of mutually agreed-upon guidelines for how SaaS companies should operate? A set of core tenets to follow for being a “good” company — a gut check on putting your customers before profits.

Companies could proudly display that they abide by these rules. Maybe this would help move this community forward?

This thought was spurred by this tweetstorm.

Ben Bartling

Ben Bartling

I'm an indie maker, full-stack developer, believer in product-led growth, and somewhat of a designer. I've been an entrepreneur my entire life. I built, grew, and sold my bootstrapped SaaS business – ZoomShift. I'm currently building my next venture and helping others do the same via Recurium. Reach out if I can help.

I write as a personal outlet, and I publish what may be helpful for others. I live in Milwaukee with my wife, son, and daughter on the way.

Feel free to contact me by email or on Twitter. 👋