Ship When It's Right

I constantly hear about the importance of shipping. The shared mantra seems to be ship fast and often. If you’re not shipping, you’re slipping.

This is well-intended advice, but it’s inevitably dangerous. Shipping the wrong thing is worse than not shipping. There’s an opportunity cost and debt tied to everything we ship.

Take your time to figure out what’s right to be shipping. Don’t rush it. If you’re not sure that you’re shipping the right thing take a step back.

Conviction in what you’re working on will lead to your best work.