Ship When It's Right


December 27, 2020

I constantly hear about the importance of shipping. The shared mantra seems to be ship fast and often. If you’re not shipping, you’re slipping.

This is well-intended advice, but it’s inevitably dangerous. Shipping the wrong thing is worse than not shipping. There’s an opportunity cost and debt tied to everything we ship.

Take your time to figure out what’s right to be shipping. Don’t rush it. If you’re not sure that you’re shipping the right thing take a step back.

Conviction in what you’re working on will lead to your best work.

Ben Bartling

Ben Bartling

I'm an indie maker, full-stack developer, believer in product-led growth, and somewhat of a designer. I've been an entrepreneur my entire life. I built, grew, and sold my bootstrapped SaaS business – ZoomShift. I'm currently building my next venture and helping others do the same – reach out if I can help.

I write as a personal outlet, and I publish what may be helpful for others. I live in Milwaukee with my wife, son, and daughter on the way.

Feel free to contact me by email or on Twitter. 👋